Here's this week's roundup of news and resources.
Learn how housing drives the beginning and end of a recession.
Find out how ChatGPT can help you maximize marketing.
Understand the benefits of freelancers versus virtual assistants.
Get proven strategies for building positive reviews.
Know the best safety and security business measures.
Read on for our coverage.
The Relationship Between the Housing Market and Recessions
Even though we've yet to see all of the factors that signal a recession, such as reduced consumer spending and higher unemployment, many economists still think a recession will arrive this year.
If it does, it will eventually contribute to lower interest rates, which will make mortgages more affordable. This, in turn, will lead to an increase in homebuyers and investors entering the market, which helps lift the economy out of a recession. It's why experts say housing is "first in, first out" of a recession. It also emphasizes the need to stay current on housing market news, whether we end up with a soft landing or recession. 1
Discover the Joys of ChatGPT
Staying ahead of the competition means you need to use the most modern tools. ChatGPT is a revolutionary AI that can help you reach your goals faster by streamlining your marketing and other tasks. Here are three ways to put it to work.
1. Content Development.
Enter the result you want and ChatGPT will provide a working draft for you to personalize. Generating ads and social media posts will take minutes instead of hours.
2. Keyword Generation.
ChatGPT can provide SEO keyword suggestions that are helpful when optimizing your marketing content. Be sure to double-check its work and select the best keywords to ensure your content shows up consistently in web searches.
3. Reducing Stress.
As you already know, a career in real estate can be stressful. ChatGPT can do more than assist you with creating innovative marketing and social media items. It can also help reduce your stress levels by giving you more "me time". 2
Freelancer or Virtual Assistant?
When you need to bring in temporary assistance during busy times, it's time to look at your options. If you narrow it down to choosing a freelancer or virtual assistant, both have clear positives and negatives.
Freelancers are independent contractors and can work autonomously. However, they often lack structured work hours since they juggle multiple clients. Virtual assistants are usually employed by an outside service provider who has ensured they have the right skills for your assignments. A virtual assistant can work flexible, dedicated office hours while assisting with client relationship-focused tasks. But the convenience they provide can also result in a non-negotiable, higher price tag. 3
Four Proven Steps to Getting Positive Reviews
They say it takes a lot of good deeds to build a favorable reputation and just one bad one to lose it.
That's why you need to employ the best ways to grow client reviews. Here are four proven steps for growing your reputation:
1. Surpass expectations.
All clients should receive an elevated level of service. But surpassing their expectations needs to be your goal. Take time to focus on the intricate details to help strengthen your reviews.
2. Be personable.
Be friendly, supportive, and available to your clients. It's important to be there if they're feeling overwhelmed. Having a thoughtful, kind, and approachable attitude is key.
3. Stay connected.
Don't forget to keep in touch with past clients. For example, you may want to consider sending them a gift on their closing anniversary. Remaining connected will help increase the chances that they'll recommend you to others.
4. Never forget to ask for reviews.
Listings and clients can be hard to come by, especially in today's climate. Make sure to remember the impact that every positive review has on your business. 4
In The Know
How to Promote Workplace Security
You can better protect yourself, your clients, and colleagues by following proven office safety measures.
These can include scheduling a law enforcement assessment to help you identify security lapses. Installing smart locks, front door cameras and an access control system will also help you better manage who can enter your office and when. Many of these systems can be operated via mobile phone to open doors remotely and monitor traffic. Always make sure to conduct employee and contractor background checks before hiring. Finally, create an inventory of all equipment, valuables, furniture, and supplies in case you need to prove ownership to your insurer or law enforcement. 5
Have any questions? Reach out to us. We are your home loan experts and are up to date with all the market industry information. kevnik@kevnikmortgage.com
Positively Changing Your Home Finance Experience. 🏠
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Sources: 1biggerpockets.com; 2realtybiznews.com; 3rismedia.com; 4realtybiznews.com; 5nar.realtor
